I’m interrupting my discussion on “The Informed Shopper” for the second week in a row, because I realized Valentine’s Day was near. For once, I thought I’d be ahead of the game and write about a holiday comfortably in advance, not the day before. Actually my attention was caught by the supermarket flyers for next week. They featured the usual sales on Fillet Mignon and lobster, for preparing romantic dinners.
My guess is that the popularity of those two on this holiday can be traced back to the fact that they were always the more expensive items on upscale restaurant menus; the ones to be aspired to affording when ordering a romantic dinner for one’s love to prove how much you care. After WWII, when the G.I.s didn’t go back to the farms, but rather to college on the G.I. Bill, into the corporate world and settled into the new housing developments, supermarkets sprung up like weeds, offering a wide variety of products never available in the corner store. Suddenly, the expense of a fancy restaurant wasn’t necessary. One could prepare these exotic foods for an intimate dinner in the privacy of home and so their romantic aura not only continued but gained momentum. Read more