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Budget Food Shoppers Do the Math – Calculate Food Cost Per Item

Budget Grocery Shopping Sales

The supermarket flier lingo, it is a-changin’! There were  hints last fall, but since the first of the year  it’s more evident each week. Oh, there are still plenty of the 2 for  X-amount offers  there, but the X-amount is rising in all categories.  To see 2 of anything for $3 is rare, 2 for $4 or $5, is still common,  but 2 for $6, $7, $9 or $10 is becoming a norm. In addition, there are new buying equations being offered, with quantities for amounts not used before; 3 for $5, 3 for $7, 3 for $8, 3 for $10, 3 for $11, and my favorite, 4 for $11.

Some of these, for example, 3 for $5 for 8oz of chunk or shredded cheese, can be a good deal, but still, you need to stop and recalculate the cost per item. One brand of ice cream is 2  for $5 and the other is 3 for $7. Which is cheaper? Is 3 for $8 a better deal than 4 for $11?  It takes time to get used to the new equations and memorize the answers and that’s not something you should have to do in the store as you are making decisions, especially if you are in a hurry or distracted by children. An interesting point about these equations is that, unlike the old ones, the prices per item are, usually, odd amounts ending in .33 cents or .66 cents. Chances are you will round them off to $3.30 or $2.60, as you shop, yielding the difference to the market, then have register shock. Also, it’s harder to compute the price of two items on the run, so you’re more likely to just grab the full amount offered and pay for the extra one, figuring you’ll use it sometime.

This is impulse action and can really upset a food budget. If you have read, or are following my Plan, you know that buying something without knowing that you will use it in a given time frame is not wise. These products sit on a shelf, gradually being pushed to  the back by newer purchases until they pass their expiration dates and need to be trashed, a waste of money. Whether you are economizing, or just don’t want to spend needlessly, it is well worth the hour or so to make a detailed shopping list, study the fliers and estimate, as closely as possible, the amount you will be spending. I discuss doing this here , both in  “Menu Tips” and  in “Discipline” under The Plan.
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Another consideration is the value you are getting for your money, and,if, with the rising prices you should study, not just other brands, but other options. I saw an ad in one  flier:”2 cases of 24 8oz bottles of purified water(not spring) for $10.00.” That’s $5 for 1.5 gallons, or 3 cases, 4.5 gallons,  for about the same price as one of the  home tap filtration systems also sold in supermarkets. Then I saw an ad for tortilla chips 2 (10oz) bags for $6, and looked around for other things I could buy for that. I could get 2lbs of hamburger, 1lb. of porterhouse steak, 8lbs. of tangerines, 2lbs. fresh strawberries, 15lbs. of potatoes, 6lbs. of frozen vegetables and  2 half gallons of ice cream. I suppose, like beauty, value is in the eyes of the beholder, but I wonder how many shoppers noticed that in the Dollar Aisle of that same market there were 8oz bags of tortilla chips. Sometimes it’s all in the name.

Being a smart shopper in today’s world depends a great deal on noticing the numbers and doing the math. Go figure!

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